No — you won't find "Fudge the Police" or "Hands Up, Don't Scoop" Ben & Jerry's flavors in your local supermarket freezer aisle.
But the iconic ice cream brand this week joined activists around the country in proclaiming that "black lives matter."
Ben & Jerry released a pro-BLM statement online Thursday, and the company's tweet announcing its support was retweeted by the Black Lives Matter Global Network's Twitter account on Friday.
The announcement inspired a viral social media hashtag, #BenAndJerrysNewFlavor, which supporters have used to suggest new BLM-themed flavors — mostly tongue-in-cheek (and funny, if in a sad way).
Ben & Jerry's gesture is certainly powerful.
"Black lives matter," their statement begins. "They matter because they are children, brothers, sisters, mothers, and fathers ... [and] because the injustices they face steal from all of us — white people and people of color alike ... It's been hard to watch the list of unarmed black Americans killed by law enforcement officers grow longer and longer."
By supporting BLM, Ben & Jerry's sets itself apart as one of the first major corporations to officially back the pro-black social justice movement that grew to national prominence three years ago. And it's a bold move for a public brand, given that even the Democratic party has kept BLM at an arm's length.
"In order for us to begin to create a society that is not built on a foundation of institutionalized racism, it requires us to admit that it exists," Chris Miller, Ben & Jerry's social mission activism manager, said in a phone interview Friday. "It is our hope that other companies will join us in acknowledging the issues that have been surfaced by the Black Lives Matter movement."
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