SodaStream issued a press release over PR Newswire about the Pepsi controversy:
The spot launched today and is already inciting social-media outrage for making light of political protests and appearing to appropriate the Black Lives Matter movement to sell soda. In the ad, Jenner’s calm offer of a can of soda to a police officer seems to mimic a now-iconic photo of Ieshia Evans, a demonstrator who was detained by law enforcement while protesting the shooting death of Alton Sterling at the hands of police.
“Clearly the soda and bottled-water industry will stop at nothing to sell products, even making light of harsh realities, fears and prejudices that citizens face every day,” said CEO Daniel Birnbaum of SodaStream, a company that makes home water purification attachments. “Now, in addition to polluting our oceans with plastic, they’re using recent protests against police brutality to sell cans of soda? I say to Pepsi CEO Indra Nooyi — you’re better than this. You know it and the world knows it.”
Not only is SodaStream making their support of Black Lives Matter clear, they refer to the false narrative of Black Lives Matter as a reality. And it leaves me to wonder how many people missed the fact that while SodaStream is criticizing Pepsi for using this controversy to sell products, SodaStream actually issued a press release to take advantage of that very same controversy!
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